Russia initiated aggression against Ukraine in 2014. On February 24, 2022, it started a full-scale military invasion to the Ukrainian territory. This brutal war and military crimes of Russian troops caused a humanitarian crisis in Ukraine with thousands civilians killed and millions becoming refuges. As a reaction to this act of aggression, many international companies decided to leave the Russian market, while some others continue doing business there as usual. We track such decisions of companies and urge them to stop funding the war.
Hold off investments: company postponing future planned investment/development/marketing while continuing substantive business
Pausing InvestmentsReducing Activities: company scaling back some business operations while continuing others
Scaling BackPause operations: company temporarily curtailing operations while keeping return options open
SuspensionClean Break: the company completely halting Russian engagements or exiting Russia
WithdrawalExit Completed: company sold its business/assets or its part of the business to a local partner and leaved the market or liquidated local entity(ies)
Exit CompletedStill operating in Russia with increasing sales and profit volumes in 2022 vs 2021.
No official statement; online sales suspended but advertising continues. In 2022, Tom Tailor management also considered closing its business in Russia. The company's management was influenced by the fact that many German fashion companies, such as Adidas and Hugo Boss, began to announce their departure from the country. "It was a domino effect in a sense," says Sergey Kondakov. According to him, in 2022, Tom Tailor had to go into the shadows a little: the brand closed about 30 of its concept stores in Russia and suspended investments in promotion. However, by the end of 2023, all stores were reopened, and the retailer decided to continue working in the country.
Received revenues in Russia in 2021-2022, there is no any official announcement. The American manufacturer and seller of clothes Guess bought 30% from the local partner Vyacheslav Shikulov, received the permission of the US Ministry of Finance for the early execution of the put option from 2015. The deal could be related to the seller's concerns regarding the continuation of Guess' work in Russia. Increased sales and profit volumes in 2022 vs 2021.
Ongoing operations.
Received revenues in Russia in 2021, there is no any official announcement
Received revenues in Russia in 2021, there is no any official announcement
Among the foreign brands that began to sell in Russia in 2024-2025 is the Kazakh brand from the fashion segment Gaissina.
Promised to suspend investments but still operating in Russia.
The Pierre Cardin brand is returning to the Russian market with a new Woman line.
The Italian Teddy Group has decided to develop a women's clothing chain of the Rinascimento brand in Russia.
The Italian luxury brand Trussardi, which produces clothing, accessories and perfumes, wanted to return to Russia. The end of cooperation with the Russian market resulted in multimillion-dollar debts for the fashion house and the sale of the brand to the Miroglio Group. The new owners, wanting to improve the financial situation, decided to produce clothing from low-quality materials and sell it at lower prices. Attempts to make the foreign company better were unsuccessful. In this regard, the management of Trussardi decided to return the brand to Russia.
Continue operations in Russia. Revenue decreased in 2024 vs 2023 by more than -10%.
Still selling to Russia. Revenue decreased in 2024 vs 2023 by more than -20%.
Remain present in Russia market, exporting production but reduced volumes in 2022 vs 2021. Revenue decreased in 2024 vs 2023 by more than -20%.
Lancome, Yves Saint Laurent, Armani and other brand of Kering are returning to Russia: when cosmetics will appear in stores.
Lancome, Yves Saint Laurent, Armani and other brand of Kering are returning to Russia: when cosmetics will appear in stores.
French luxury group LVMH "temporarily" closed its 124 stores in Russia.
Received revenues in Russia in 2021-2022, there is no any official announcement. Luxury international brands, which suspended operations in Russia after the start of the military conflict in Ukraine and initially took a wait-and-see attitude, are beginning to get rid of their stores. Italian Prada and Fendi followed the same path. It is simply unprofitable for retailers to rent space under non-working stores for a long time. Italian Fendi reported in a report that it refused to rent three premises in Moscow. At the same time, as follows from the materials of "Fendi Ru", the contract for the lease of the boutique in the Center is still valid, but it is planned to be terminated from August 1, 2024. Revenue decreased in 2024 vs 2023 by more than -20%.
Pausing operations in Russia. (Nine stores in Russia)
Suspended all business with Russia. Suspension affects wholesale shipments, e-commerce shipments, and all future orders.
Suspended all shipments to and production for Russia partners.
Tapestry, (whose brands are Coach, Kate Spade and Stuart Weitzman), said in an email that it has no “direct business” in Russia or Ukraine and announced a $100,000 donation to the United Nations Refugee Agency, also known as the UNHCR; Kate Spade’s foundation also donated $25,000 to a nonprofit organization helping displaced Ukrainian families. The latest export deliveries to Russia were done in November 2021 (to LLC "ICH TRADE") and June 2021 (to JSC "BNS GROUP").
The Russian fashion market may be left by the distributor Retail Story, which supplied products of the American brand Tommy Hilfiger to the Russian Federation, in particular. Until 2023, Retail Story supplied products of the American clothing brand Tommy Hilfiger to the Russian market. In March 2022, Tommy Hilfiger announced the closure of its stores in the Russian Federation. In September 2023, the American Phillips-Van Heusen Corporation, which owns the Tommy Hilfiger and Calvin Klein brands, transferred the local division to top manager Denis Shchukin. The company was renamed Retail Excellence. Tommy Hilfiger in Russia is also being developed under a franchise by the distributor BNS Group. According to its own data, this company manages 11 Tommy Hilfiger stores in Russia under the TH and TH Legend brands.
Has sold the Lamoda business with operations in Russia, Kazakhstan and Belarus for 95 mln euros to apparel retail investor Yakov Panchenko.