The Russian fashion market may leave the distributor Retail Story. Currently, Retail Story has practically only one major brand left in its portfolio — Eterna, an Austrian manufacturer of men's shirts. This brand is little known on the Russian market, says Anna Lebsak-Kleimans, CEO of Fashion Consulting Group. However, sales of Eterna shirts are growing on marketplaces. According to a representative of Wildberries, in the first quarter of 2025, sales of these products increased by 90% year-on-year. At the same time, in absolute figures, the brand's turnover on the platform is small. At the same time, overall sales in the shirt category on the marketplace increased by 40%.