Joma is a Spanish sports clothing manufacturer that currently produces footwear and clothing for football, futsal, handball, basketball, volleyball, running, tennis, and padel. Its headquarters are located in Portillo de Toledo, Spain.
"We confirm that Joma's headquarters in Spain have stopped all our sponsorship activities with sports teams from Russia and Belarus," the UAF reported Joma's response. We have no direct contact - commercial or sponsorship - with any professional club there [in Russia and Belarus] and we were not aware of and have nothing to do with the launch and customisation of the new Zenit kit."
Spanish JOMA, a manufacturer of uniforms for football teams, continued to work in Russia. Independent corporate management consultant Oleksandr Lysenko drew attention to the fact that football clubs CSKA (owned by the Russian state Vnesheconombank) and Akhmat, which Kadyrov takes care of, perform in the JOMA form. On the international website of JOMA, there is no mention of work in the Russian Federation, but all information about the brand in Russia is available on the Russian version of the portal. Joma not only continued its work in Russia, but also actively expanded. In the summer of 2023, in addition to CSKA (the owner is the sub-sanctioned Vnesheconombank), FC Akhmat, which Kadyrov takes care of, was added to its clients.