Minus 417 is a cosmetics brand specializing in skin and hair care products. The brand name comes from the geographical location of the Dead Sea, which is located at an altitude of minus 417 meters below sea level, the lowest point on the planet.
Israeli cosmetics brand MINUS 417 is officially represented in Russia through local distributors. Its products are sold in chains such as L’Etoile and through MBG Beauty. The brand’s website lists Russia among its countries of presence, indicating continued commercial activity.
| October 14, 2023 | We are proud to announce the launch of -417 at Alcor & Co. (L'Etoile) in Russia! |
| Website in Russia |