Reducing Activities: company scaling back some business operations while continuing others
Stay Scaling BackNielsenIQ is a technology company providing data on the retail market and buying behavior in the FMCG industry.
Reducing Activities: company scaling back some business operations while continuing others
Stay Scaling BackNielsen Russia has begun including “new territories of the Russian Federation” in its FMCG market research. Ukrainians are outraged, and the headquarters of the research giant NielsenIQ has not responded to inquiries.
Suspending all consulting services business, will not seek new business for these services, and will halt all investments in Russia. The company will continue to provide its core retail measurement service and honor related legal commitments.
| August 05, 2025 | Nielsen calls the occupied territories of Ukraine "Russia's new territories" in its beer market study |