Suspending all consulting services business, will not seek new business for these services, and will halt all investments in Russia. The company will continue to provide its core retail measurement service and honor related legal commitments. In June 2025, Russian business NIQ used its social media channel to promote beer sales in the “new territories of the Russian Federation” — Donetsk, Luhansk, Zaporizhia and Kherson regions, which Russia announced it would annex in 2022, despite not fully controlling them. They now account for 2 to 3 percent of total Russian beer sales, he said, and that figure “continues to grow steadily.”