Reducing Activities: company scaling back some business operations while continuing others
Stay Scaling Back
Apple Inc. is an American multinational technology company that specializes in consumer electronics, software and online services. Apple is the largest information technology company by revenue.
Reducing Activities: company scaling back some business operations while continuing others
Stay Scaling BackGlobal 500, is an annual ranking of the top 500 corporations worldwide
Global 500Top 100 largest companies in Russia by revenue
Top 100The company has official distributors in Russia. Apple announced that they pulled out of Russia in March 2022, but Russians can still buy the new iPhone 14. Apple decided to close the headquarters in Russia. The company continues to provide access to its services (Apple Music & TV +), accepting payment via SIM card. Movies and series with Russian dubbing are still being released on Apple TV+. Intel has officially joined Apple, which had previously refused to use metals from the Russian Federation in its devices. Google, which produces Pixel smartphones, and Microsoft, which produces game consoles, continue to use Russian tungsten, gold and tantalum in their gadgets. The United States has a ban on tantalum from the Russian Federation, but not a single company has been fined for such imports.
The company promised to stop all exports into its sales channels in the country. Apple Pay and other services have been limited. Apple pulls top Russian social media app, VKontakte, from App Store but in few days Apple has restored the Russian social network "VKontakte" in the App Store. Due to a decrease in demand for premium smartphones from Apple and “uncontrolled supplies” of parallel imports, an oversupply of smartphones has developed on the market, primarily the iPhone 14 and 13. At the end of spring 2023, some iPhone models even fell in price by 6-10%. The American company Apple has published new rules for Russian app developers, allowing their users to use external payment methods for making purchases without Apple's involvement. Federal Antimonopoly Service (FAS) of Russia: "Apple paid a fine of 1.1 billion rubles (~$13mn) to the Russian budget. In July 2022, the service found the company to have violated antitrust laws. Apple prohibited iOS app developers from informing in-app customers about the ability to pay for purchases outside the App Store, as well as from using alternative payment methods.”