Reducing Activities: company scaling back some business operations while continuing others
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Coca-Cola products are solded in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.
Reducing Activities: company scaling back some business operations while continuing others
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Global 500Top 100 largest companies in Russia by revenue
Top 100The Coca-Cola Company starts making 'Dobry Cola' in Russia. The Coca-Cola Company, which ceased operations in Russia after the outbreak of war, filed three applications for registration of trademarks in the Russian Federation - Coca-Cola, Sprite and Fanta. Company explains it as a protection of the brand from use by third parties. Rospatent has extended the validity of the exclusive right to the Coca-Cola trademark of the American beverage manufacturer The Coca-Cola Company until August 26, 2034, as follows from the department’s bulletin. The registration period expired on August 26, 2024. Changes were made on June 19, 2024.
The Coca-Cola Company is suspending its business in Russia but starts making in Russia 'Dobry Cola' and a bunch of juices with brands like Rich and Moya Semya. The Coca-Cola Company's statement meant that direct official sales of Coca-Cola, Fanta, Sprite and other brands in Russia are no longer possible, even though the American company itself has never engaged in them. Ten Russian Coca-Cola plants were owned, bottled and sold by a separate independent company — Coca-Cola Hellenic Bottling Company (HBC), registered in Switzerland. The American Coca-Cola Company owns 21.3% of its shares. The profits of Multon Partners LLC, the Russian division of Coca-Cola HBC Holdings B.V., totaled 10.25 billion roubles (a little over $111 million) in 2023 — more than four times more than in 2022 (2.3 billion roubles), according to the company's financial statements. Back in March 2022, almost immediately after Russia launched its full-scale invasion of Ukraine, Coca-Cola announced that it was suspending its business in the country. Its chief competitor, PepsiCo, issued a similar statement. However, leaving the Russian market behind proved to be easier said than done. Slightly decreased revenue in 2023 vs 2022.