The Ellassay boutique in GUM opened on the site of a former Prada store. The area of the outlet is 490 sq. m, the store occupies two floors. In early February, a store of another women's clothing brand from the Ellassay Group portfolio, Laurel, opened in GUM.
| March 12, 2024 | A store of the Chinese brand Ellassay opened in GUM on the site of a former Prada boutique |
| Ellassay in GUM |