Exit Completed: company sold its business/assets or its part of the business to a local partner and leaved the market or liquidated local entity(ies)

Exited Exit Completed

Hilding Anders is a SLEEP company within the health and wellness industry, offering a wide array of products that help people sleep better.

Exit Completed: company sold its business/assets or its part of the business to a local partner and leaved the market or liquidated local entity(ies)

Exited Exit Completed
Revenue(RF), mln.USD
438
Glob.Revenue, mln.USD
1850
Capital(RF), mln.USD
29
Assets(RF), mln.USD
113
The Company Statement
August 11, 2025

The company, whose ties to Russia had exacerbated its financial difficulties after the Kremlin’s invasion of Ukraine, is restructuring its debt for the second time in less than a year. Hilding Anders, which owns a 73% equity stake in Russian bed manufacturer Askona Group (through the Cypris-based company HAILCROFT LIMITED), hasn’t been receiving dividends from the unit as it was ring-fenced from the rest of the group amid sanctions-related red tape. Hilding Anders AB still has major Russian operations is a key supplier of beds for IKEA. "At that time, Hilding Anders also acquired a prestigious customer in the form of the current large network of IKEA stores. The two Swedish companies began a cooperation, which has lasted to this day." (https://www.curem.pl/en/o-curem). "The group includes major retailers such as Ikea, Otto and Amazon as significant customers." (https://www.prnewswire.co.uk/news-releases/hilding-anders-a-kkr-portfolio-company-appoints-jason-forbes-as-president-of-online-brands-and-global-chief-digital-officer-838142990.html). Revenue decreased in 2024 vs 2023 by more than -20%. 11.08.2025: ASCONA HOLDING COMPANY LLC becomes the organization's new founder. The entry for the founder, HALECROFT LIMITED, has been removed from the Unified State Register of Legal Entities.

June 16, 2023KKR to Hand Over Swedish Mattress Firm to Creditors in Restructuring
December 29, 2020Hilding Anders, A KKR Portfolio Company Appoints Jason Forbes As President Of Online Brands And Global Chief Digital Officer
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