Shein (/ˈʃiːɪn/ ⓘ SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a global e-commerce platform specializing in fast fashion. While the company primarily focuses on women's clothing, it also offers men's apparel, children's wear, accessories, makeup, shoes, bags, and other fashion items. Shein mainly targets Europe, America, Australia, and the Middle East along with other consumer markets worldwide.